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Specific Trend Briefings/Workshops
  • Starting from our general trend briefing, but adapting the audiovisual presentation to a specific customer's brand, departments, product-lines and development aspirations, and taking customer's existing problems into account. 
  • Study of lifestyles and behavioural aspects of specific target groups. 
  • Research on icons, keywords, colour ranges and harmonies and material preferences. 
  • Specific audiovisuals for key industries, such as apparel, automotive, interiors and design, cosmetics, fragrances, food, furniture, leisure, and more. 
  • Creation of rich, stimulating trend concepts and scenarios. 
  • Graphics, packaging & communications, as well as publicity concepts. 
  • Operating on the mass market as well as in the luxury / upper range. 
  •  Interactive working session with creative and marketing departments.
  • Interactive workshop, questions/answers.

Personalized Consulting / Trends & Inspiration / Workshop

Every industry and every brand has it's specific requirements. Sometimes specialized, or cultural focused, product focused or with a specific timeframe. For this we offer tailor made consultancy. Providing the best suitable trend information according to your requirements.
We offer this service on color-, product-, and collection concepts. And for the ancillary industry, manufacturers, suppliers and traders of textiles, consumer goods and services, as well as commercial interior decorators and interior architects, trade fairs, institutes and associations.

Starting from an analysis and complete briefing about an actual situation of a specific customer's brand, it's departments, product-lines, development aspirations in order to expand thinking among inspirational and reflection axes. 

First we ensure that your brand, product or business uses the most relevant and up- to-date trend information and consumer insight tools to better anticipate market needs. Then we make sure that your brand strategy, your brand's tone of voice and your marketing, advertising and PR messages are all appropriately aligned. By showing our clients what's new and what's next, we then show them how, why and where their brand needs to be in relation to markets as they are, and consumers' needs as they are set to become. 


  • Strategic consulting on a per client basis 
  • Tailor-made briefings to your in-house team. 
  •  Corporate identity study.

 
 
Baarledorpstraat 92
9031 GENT - BELGIUM
Tel: +32 9 224 43 87
Email:
 
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